The company adheres to the ideological framework of "cultivating a culture of inner cultivation deeply rooted in people's hearts, showcasing quality through outward expansion", never stopping the pace of continuous self transcendence, comprehensively establishing harmonious and efficient communication channels, advocating for all employees to work together, and building the vision of "becoming the most trusted brand enterprise for customers". With the expansion concept of "ensuring quality for customers, expanding the market with quality, and establishing the brand with quality", the company has opened up its own territory in the chemical industry, forming its own unique way of development and victory.

The company has standardized management, advanced production equipment, and excellent production processes. The company now has a complete production line for products such as sodium gluconate, polycarboxylate water reducing agent mother liquor, polycarboxylate water reducing agent powder, AOS air entraining agent powder, K12 air entraining agent powder, sodium nitrite, E51 reducing agent, etc. All products have passed the ISO9001 quality management system certification. The company adheres to the principle of "standardized production, transparent sales, and continuous service", adheres to the principle of "technology based, quality oriented, integrity and win-win development", and strives to create a high-quality, low price, high-performance, and good reputation partnership manufacturer. The company has excellent production technology, strong technical strength, first-class production equipment, intelligent instrument monitoring system and testing equipment, advanced enterprise management mode, complete quality management system and quality assurance system to ensure product quality assurance and after-sales service.

Technological research and innovation are the driving force behind the sustainable development of Shandong Jinhui. The company hires multiple experts and professors from universities and research institutions across the country as technical consultants, establishes high standard enterprise technology centers, research personnel workstations, and technology research centers, and continuously develops high, new, precise, and cutting-edge products according to changes in market and industry demands. At the same time, the company hires a technical backbone from a well-known domestic biotechnology company to serve as the honorary technical director of the company, cultivating the technical backbone of the company and providing professional guidance for customer technical difficulties, ensuring the sustainable development of the company's technological research and innovation, and driving the company's sustained progress.
 
At the same time, Jinhui Group has established a separate chemical trading company, Shandong Jinhui Chemical Co., Ltd., located in the beautiful Qingdao of Shandong Province. The company is mainly engaged in concrete admixture technology training, production process improvement and teaching, admixture synthesis small materials, admixture compound small materials, dry mixed mortar materials, pre mixed mortar materials, etc., with the full supply chain of concrete admixtures as the main competitiveness. More than 30 transit warehouses are set up nationwide, which can achieve the goal of meeting all small material needs of customers in a single warehouse. Currently, the trading company has set up two business units, domestic and foreign, respectively responsible for domestic trade and foreign export business, providing strength for Jinhui Group and providing support to Jinhui Group's customers within its capabilities. Welcome domestic and foreign customers to negotiate cooperation and achieve mutual benefit and progres